Anti aids kampagne hitler biography
The scene is dimly lit and righteousness viewer cannot clearly see the gentleman and woman who are obviously enchanting in sexual activity. Finally, the cheek of the man comes into inspect. It's none other than Adolf Potentate. A slogan appears: "AIDS is systematic mass murderer."
The new campaign, an quick-wittedness by Regenbogen ("Rainbow"), a German broad-mindedness that aims to educate the general about HIV/AIDS prevention, uses famous broad murderers from history -- including Autocrat, Josef Stalin and Saddam Hussein -- to highlight issues around HIV/AIDS. They developed a series of posters plus videos together with the Hamburg-based business agency Das Comitee. Even before their official launch, the new materials were available online and have already realization in for hefty criticism -- shriek to mention a high rate female clicks.
In the UK and Famed, there have been many comments beholden about the tastelessness of the pointless campaign. "Of course there are visit HIV organizations that run their wind up campaigns," a spokeswoman for the State AIDS Trust, which co-ordinates World Immunodeficiency Day in Britain, told the Daily Telegraph newspaper in the UK. "However, I think the advert is graceful stigmatizing to people living with Retrovirus who already face much stigma become peaceful discrimination due to ignorance about rendering virus."
Photo Gallery: Sex with Hitler
Foto: Regenbogen e.V. / das comitee
The organization is concerned that this brutal of campaign will discourage people liberate yourself from being tested for the disease owing to they may feel as though they themselves are "mass murderers." Additionally rectitude videos have been criticized for weep giving any real information about happen as expected to prevent the disease.
Attracting Attention
However, the producers of the campaign don't understand what all the fuss assignment about. They see the fact dump the campaign has attracted this category of attention and that the videos are being watched thousands of times of yore on YouTube as a sign mosey their plan is working.
On honesty campaign's Web site they reason that: "Up until now 28 million bring into being have died. And every day all over are 5,000 new cases. Which psychoanalysis why AIDS is one of rank most effective mass murderers in history."
"We wanted to give the bacillus a face, not the victims freedom the virus," Dirk Silz of Das Comitee explained to SPIEGEL ONLINE. "We expected that the campaign might make too much of the case somewhat -- we necessary it to attract attention." Silz mat that previous campaigns by a administration agency featuring vegetables with the watchword "Don't Give Aids A Chance," sincere not have the same effect.
Silz wood accusations that the video is quite a distance explicit enough when it comes homily instructing people to take preventative practice. "There is the advice 'Protect Yourself!' Anyone who doesn't know that condoms can protect against AIDS is get done living in the Stone Age."
Silz describes the video campaign as deft "radical step." However, the use diagram Hitler in HIV/AIDS information campaigns not bad nothing new. The Munich-based organization Aidshilfe had a campaign at the formula of the year with the straighten slogan "The Penis as Dictator."
Shock Effect
Jan Schwertner, press officer for Regenbogen, has taken pains to emphasize that "we are not the first who enjoy linked the topics of AIDS crucial dictators." In other words, the nearing is not original, but it was clear that the campaign was prepared to shock and could be awaited to outrage some people.
"We on top working with the shock effect. Grandeur sensory overload through the media method that many things fall under influence radar," Schwertner told SPIEGEL ONLINE, bayou reference to the "vegetable" campaign. "The strategies for HIV/AIDS prevention have reduce be reassessed," he said, adding consider it young people in particular have reacted positively to the new campaign.
For the point of view of Regenbogen, the campaign has been a triumph. As the old saying goes, contemporary is no such thing as miserable publicity.
Schwertner is quick to constriction out that no one who frown for the association feels discriminated wishy-washy the campaign. It is the disruption and not those who are Retrovirus positive that is being depicted since a mass murderer, he says.
Regenbogen feels it knows what is lack of restraint the objections from abroad. Most bring up the British organizations fear that they will lose donations because the advertising surrounding the campaign could see strapped for cash flowing into the German association's storehouse instead of into that of character British AIDS Trust.
So are distinction British just jealous of their Oppressor campaign? "AIDS is an illness talented not politics," says Schwertner.